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To update company image and generate a renewed interest among
prospects, without alienating clients and others familiar with
us.

An evolutionary approach yielded a softer, more inviting version
of the existing logo, paired with graphic elements to emphasize
a fun, futuristic and inviting feel. These elements are being
used across-the-board for all company communications.

A refined and cohesive company "look" has resulted in
improved trust and credibility among prospects, likely contributing
to the acquisition of several new list properties in the months
after the switch.

Worked one-on-one with the company president to "pin down"
ideas. Afterwards, acted as graphic designer to implement all
visual changes, company-wide.

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