To update company image and generate a renewed interest among prospects, without alienating clients and others familiar with the company.

An evolutionary approach yielded a softer, more inviting version of the existing logo, paired with graphic elements to emphasize a fun, futuristic and inviting feel. These elements were used across-the-board for all company communications.

A refined and cohesive company "look" resulted in improved trust and credibility among prospects, likely contributing to the acquisition of several new list properties in the months after the switch.

Worked one-on-one with the company president to crystallize ideas. Afterwards, acted as graphic designer to implement visual changes companywide.