To update company image and generate a renewed interest among prospects, without alienating clients and others familiar with us.

An evolutionary approach yielded a softer, more inviting version of the existing logo, paired with graphic elements to emphasize a fun, futuristic and inviting feel. These elements are being used across-the-board for all company communications.

A refined and cohesive company "look" has resulted in improved trust and credibility among prospects, likely contributing to the acquisition of several new list properties in the months after the switch.

Worked one-on-one with the company president to "pin down" ideas. Afterwards, acted as graphic designer to implement all visual changes, company-wide.