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Front Cover:
WHAT DOES IT MEAN TO MAKE A DIFFERENCE?
21st Century Marketing (logo)
Inside Flap:
“It’s easy to make a buck. It’s a lot tougher
to make a difference.”
Tom Brokaw
We are 21st Century Marketing, the list company that makes a difference.
Our List Management, List Brokerage and Multicultural experts are
dedicated to making a difference for you—and to helping you
to achieve the growth you deserve.
Inside spread: Panel 1
Looking to maximize list revenue?
Trust the 21st List Management experts.
Don’t get lost in the crowd. At 21st, we
will identify the attributes that make your list distinct and
marketable, and leverage them via a personally crafted strategic
program. As a result, your list asset will be catapulted to high
demand status—unleashing its true potential.
The real difference:
• At 21st, your list will be promoted via phone calls, face-to-face
meetings, email blasts, direct mail pieces, display ads and more—at
a frequency far exceeding the industry average.
• You’ll enjoy more continuations and greater revenue
with us as we segment, cross-sell and up-sell your list.
• In addition, your list will be positioned to build brand
equity over the long term, ensuring a sustained revenue stream.
• Finally, you will benefit from our proven niche marketing
techniques—garnering the utmost usage from your primary
market, while creating strong usage in previously untouched secondary
and tertiary markets.
Begin earning more revenue now.
For a no obligation list consultation, contact (contact name)
at (contact email address) or (contact telephone number).
Panel 2:
“I have one life and one chance to make it count for
something—to make a difference.”
Jimmy Carter
Looking to mail more profitably?
Turn to the 21st List Brokerage professionals.
With over 75,000 lists currently on the market,
choosing one is no simple task. At 21st, our seasoned professionals
will help you maximize returns by hand-selecting targeted groups—and
employing our vast experience, proprietary intelligence and innovative
strategies to ensure your offer is reaching your most responsive
audience.
The real difference:
• As a 21st client, you will enjoy lower costs. In fact,
73% of our list brokerage orders are negotiated to a pricing discount.
• You’ll be given step-by-step, personal guidance
to help you acquire customers through integrated strategies using
postal, email and telemarketing lists.
• At 21st, you can rely on our 30-plus years of experience
and our proven solutions built specifically for your organization.
• You will profit from an expanding core audience, as we
go beyond the obvious to identify synergies in list usage.
• Most importantly, you’ll notice stronger returns—as
we drill down to unearth your most responsive names.
Start earning higher profits today.
Call (contact name) today at (contact telephone number) for a
free customized list recommendation, or email (contact email address)
Panel 3:
Looking for new growth?
Consider the world of 21st Multicultural Marketing.
The multicultural market is bursting with opportunities,
and our seasoned multicultural experts can show you just how to
tap in. At 21st, we live and breathe the ethnic space. We understand
the power of multicultural marketing and have the tools and experience
to reach your audience in a culturally relevant way.
The real difference:
• 21st Multicultural Marketing is the only list company
that is dedicated to multicultural marketing, offering you access
to a team that is unparalleled in their understanding of the multicultural
space.
• At 21st Multicultural, you will have access to a full
spectrum of services: list management, list brokerage, merge/purge,
enhancements, data entry and more.
• You can be confident of our expertise. Our veteran multicultural
staff manages 75% of the Spanish speaking lists and 60% of all
African American lists on the market.
• Only 21st offers the Multicultural Identification Technology
program (MIT)—allowing you to identify ethnicity on your
housefile, letting you strengthen customer relationships.
Achieve extraordinary new growth today.
For a free strategy session on your multicultural program, contact
(contact name) at (contact email address) or (contact telephone
number).
Panel 4:
"We must not, in trying to think about how
we can make a big difference, ignore the small daily differences
we can make which, over time, add up to big differences that we
often cannot foresee."
Marian Wright Edelman, Children’s Defense Fund
Looking to the web?
Look to 21st Digital Marketing, where you can stay profitable
now and in the years to come.
In a world where technology seems to take the
driver’s seat, we believe it’s more important than
ever to remember the direct marketing fundamentals. At 21st, we
apply our 30-plus years of experience to today’s technological
landscape—for email & internet services that are as
solid as they are innovative.
The real difference:
• We offer high-performance email list management and brokerage
for consumer, b-to-b and multicultural campaigns.
• Our TrafficMax(sm) Search Engine strategies are built
on direct marketing best practices, and are implemented through
cutting-edge technology. Not the other way around.
• With Epend(sm), we’ll add email addresses to your
housefile, helping you target your customers in new and effective
ways.
• Our FatData(sm) lead scrubber will clean and enrich your
leads.
Raise your direct marketing efforts to the next level.
For a free evaluation of your online strategies, contact (contact
name) at (contact telephone number) or (contact email address)
Back Cover:
DIRECT MARKETING WEBSITE QUICK REFERENCE GUIDE
ASSOCIATIONS FOR DIRECT MARKETERS:
the-dma.org
Direct Marketing Association
the-dma.org/councils/directoCouncil Council for Hispanic Marketing
afpnet.org
Association of Fundraising Professionals
ncdcusa.org
Nat’l Catholic Development Conference
WEB DIRECTORY REGISTRATION LINKS:
dmoz.com/add.html
google.com/addurl/?continue=/addurl
yahoo.com/info/submit.html
UNITED STATES POSTAL SERVICE:
usps.com
United States Postal Service Homepage
usps.com/directmail
Useful DM Resources from USPS
PUBLICATIONS FOR DIRECT MARKETERS:
CatalogSuccess.com
CircMan.com
DirectMag.com
DMnews.com
FundraisingSuccessMag.com
MultichannelMerchant.com
TargetMarketingMag.com
21ST CENTURY MARKETING LINKS
21stcm.com
Homepage for 21st Century Marketing
21stcm.com/guides
A Helpful Series of Direct-Mail-Oriented White Papers
21stcm.com/multicultural
Multicultural Direct Marketing Services
21ST CENTURY MARKETING
1750 New Highway
Farmingdale, NY 11735-1512
p 631.293.8550
f 631.293.8974
21st Century Marketing
THE LIST COMPANY THAT MAKES A DIFFERENCE
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