0 to 1 ecommerce design

A large organization wanted to explore a new revenue stream — for 3rd party merchants to offer deals linked to credit cards.

My tasks

• As the sole product designer, I would collaborate with a small team of product managers and engineers
• Starting with a rudimentary MVP, I rethought and iterated on the consumer experience across web, email, and ATM channels

My actions

• I started from square one to rethink website flows, design detailed UI screens, and collaborate with engineers to get the new experience off the ground
• I developed email and ATM templates to speed up the production of merchant-specific offers 
• When the engineering team pushed back on making the site responsive, I worked with them to show how it could be done — winning them over
• I would eventually lead other designers as part of the project

Although our ATM offer experiment was short-lived, my contributions led to a number of successful iterations of the experience across web and email.

More than a decade after my work on this product, it appears to remain a revenue driver for the bank — as evidenced by a prominence on their consumer banking app.